Higehr Ed Social Media Job
I asked the 12 higher ed social media professionals who spoke at the 2018-2019 Higher Ed Social Media Conference (HESM18) to share iii higher ed social media accounts they follow with green-eyed. The resulting list featured the accounts of 31 different college ed social media teams selected via this procedure. Everybody was allowed to include a social media account of their schoolhouse in their short list. I'm sharing these individual summit iii lists equally part of the interviews from the HESM18 briefing speakers we've started to publish. But, after removing the the self selections, I ended up with this final list of 25 higher ed social media schools followed, sometimes with involvement or envy, by their peers. Out of those 25 schools, v were independently listed by more than one person. The elevation school of this pick was called by iii of the 12 members of this panel equanimous of digital professionals all working in college ed social media. Yous'll find beneath the list of these 25 peer-selected schools (the 5 almost pop at the top and the twenty others listed in alphabetical society) forth with the rationale from the higher ed social media pro(s) who selected them in the kickoff place. Tiffany Broadbent Beker, Director of Digital Marketing at William & Mary University of Michigan – Instagram Colorado State – Instagram Harvard College – Instagram Erika Forsack, Social Media Strrategist at Virginia Commonwealth Academy West Virginia Universitiy's President Gee – Twitter The rest of this list is presented in alphabetical lodge. Each school was selected past i of the 6th Higher Ed Social Media Conference speakers. Boston College – YouTube Boston University – Instagram Duke University – Facebook George Washington University – Facebook Marquette University – Facebook Michigan State Academy – Facebook Newcastle University – Instagram Stanford Alumni – Twitter Texas A&One thousand – Facebook Tufts University – Instagram UBC (@Youbcpic) – Instagram UF – Giphy UNE President James Herbert – Instagram University of Cambridge – Instagram University of Central Florida – Instagram Academy of Vermont – Instagram UWF – Twitter UWMadison – Twitter Virginia Tech – Instagram Wellesley College'due south President Johnson – Instagram The 2019-2020 Higher Ed Social Media Conference (now available on-demand!) is a must-attend upshot for higher ed social media professionals and teams looking for inspiration, ideas and best practices. Read below what your college ed colleagues who attended the past editions of the Higher Ed Social Media Briefing said about their experience. 
Academy of Michigan (selected by iii peers)
Hillary Green, Digital Specialist at The University of Texas at Arlington
I'd have to say University of Michigan sort of sets the standard for me on Twitter. You can tell the school has invested time, people and resources to social as a serious fashion of communicating with their audience.
Their regular Twitter chats every bit well as outreach to all their constituents (prospective students, electric current students, faculty, alumni and more) make this highly active account one that sets a high standard.
Mary Jo Stockton, Director of Web and Social Content at Longwood University
Michigan does an excellent chore of representing different aspects of campus life with their Instagram stories. Within the stories, they utilise great annotations and stickers to add together more data, bring focus to something on the screen, or but for some added extra fun.Colorado State University (selected by 2 peers)
Hillary Green, Digital Specialist at The University of Texas at Arlington
Colorado State University's Facebook account is another favorite of mine – they make great employ of their mascot and create some really fun content for students.
Tiffany Broadbent Beker, Director of Digital Marketing at William & Mary
Colorado State's Instagram is a great mix of campus dazzler shots, sports photography and adorable animals (and more). It's inspiring to come across the range of content as well every bit the nifty graphic design touches on many of the posts. I want to borrow the thought of "swipe to run into winners" that they used for their "State of Summer" photo contest.Harvard University (selected by ii peers)
Jessica Stutt, Integrated Marketing Manager at University of New Brunswick
I mean… it's Harvard! This institution has no shortage of incredible news and research to share which generates meaningful and unique content for their account. They make not bad use of images and actually fit in well with the kind of content nosotros tend to exist looking for in our Twitter feed.
Nicole Morell, Associate Manager, Digital Marketing Strategy at MIT Alumni Association
This is a student-run account that adds a layer to the story Harvard tells on its many other channels. You can get an inside look at a truly diverse group of students with a range of viewpoints and experiences at the school. I like how this channel tin can offer a new perspective on a nearly 400 year old institution.New York University (selected by ii peers)
Tim Brixius, Digital & social media specialist at Franklin & Marshall College
New York University does a masterful task of capitalizing on its location in New York City by including many gorgeous shots of the urban mural. A sense of place is crucial to share with prospective students.
I'yard a big NYU social fan, only their Instagram is my favorite. love how this account shows NYU integrated into city life. They also are wonderful storytellers using the story feature.West Virginia University (selected by 2 peers)
Dominique Benjamin, Digital & Social Media Coordinator for TAMU Enrollment Services
In that location's and so much great content hither! I like that many of the videos have a playful tone that even so feels on-brand. This freshman orientation video might be my favorite social media matter ever.
Mary Jo Stockton, Director of Web and Social Content at Longwood University
The president of West Virginia University's Twitter business relationship is an first-class example of how to do social media as a college administrator who wants to connect with students.Schools selected for their social media account by 1 peer
Boston College
Tim Brixius, Digital & social media specialist at Franklin & Marshall College
I really like the mix of videos here, especially the 60-Second and Fresh Takes series.Boston University
Christen Gowan, Associate Manager of Media Relations and Social Media at Union College
They do an amazing job of presenting content in really different ways that nosotros don't see too often in higher education. They did a fun picayune video promoting a campus lobster event that looked merely like a @Tasty video.Duke University
Tiffany Broadbent Beker, Director of Digital Marketing at William & Mary
Duke'southward Facebook page does a neat job of highlighting research and faculty members, something that can be difficult to get engagement with.George Washington University
Dr. Kristin Austin, Assistant Professor at Bloomsburg University of PA
I love how the Facebook page of George Washington Academy is then audience driven and generated! They run ongoing campaigns and contests where they ask followers to submit content- peculiarly photos- to which George Washington then uses throughout their social media platforms. I feel their page does a skillful job of keeping followers connected with the question of, "What can I upload adjacent!?"Marquette Academy
Dr. Kristin Austin, Assistant Professor at Bloomsburg Academy of PA
I honey how personal the "phonation" behind Marquette's Facebook posts are! They do an excellent job of posting university-branded and promotional content, while as well posting every bit what feels like a "friend," such as posts encouraging students to "Call home," or sympathizing with others about everyday events similar the weather condition. Their page always feels very personal to me.Michigan Land University
Dr. Kristin Austin, Assistant Professor at Bloomsburg University of PA
I dearest how Michigan State engaged their followers in learning the fight vocal by inviting uploads of videos of individuals singing the song! I thought this was an excellent fashion to build community and embrace tradition in the present!Newcastle University (Great britain)
Mary Jo Stockton, Managing director of Web and Social Content at Longwood University
Newcastle is my Ph.D. alma mater, only all bias bated, they seem to take a team that tin get out beyond campus and captures content for Instagram Stories that feels authentic, is informative, and captures student life.Stanford Alumni
Nicole Morell, Acquaintance Manager, Digital Marketing Strategy at MIT Alumni Association
They recently did a great serial of photos within photos to welcome students back to campus and connect with the alumni that have gone before them. They've taken a actually creative, campaign approach to their channel and I call up information technology sets them apart.Texas A&G
Geoff Coyle, Social Media Editor at Due west Virginia Academy
Texas A&M has always been a leader in content creation for College Ed. Its use of video and augmented reality take done well to show what our industry is capable of with a piddling creativity and thinking exterior of the box.Tufts University
Christen Gowan, Associate Manager of Media Relations and Social Media at Wedlock Higher
Tufts Academy's Instagram account is amazing, but one thing they're doing improve than annihilation else is their use of high-end studio photography to accompany pupil and faculty profiles. They did an amazing characteristic back during graduation time, featuring their faculty wearing their regalia and talking almost the traditions behind it. The portraits were stunning and the storytelling in their posts is really well done.University of British Columbia (Canada)
Jessica Stutt, Integrated Marketing Manager at Academy of New Brunswick
UBC does great work across their social accounts, just their prospective-student facing account is an first-class example of best practices. They're also leveraging IGTV to showcase some campus offerings.University of Florida
Dominique Benjamin, Digital & Social Media Coordinator for TAMU Enrollment Services
I know. I'm cheating on this one. But, I remember this account is worth admiring, only based on volume lonely: More than 774 GIF uploads and 848M views.Academy of New England
Geoff Coyle, Social Media Editor at West Virginia University
James Herbert, president of the University of New England, has a very well managed Instagram account. The captions make his message, and that of UNE, clear in a passionate and sincere manner. Every bit a University that frequently features our president, Dr. Gordon Gee, on social, nosotros enjoy seeing other institutions take advantage of the voice their president can have through various platforms like Instagram.University of Cambridge (UK)
Hillary Light-green, Digital Specialist at The University of Texas at Arlington
I'm way jealous of the creative ability plant on the University of Cambridge's Instagram feed. They show off the all-time of their campus all from a thoughtful perspective.University of Key Florida
Dominique Benjamin, Digital & Social Media Coordinator for TAMU Enrollment Services
As a University of South Florida alumnus, it pains me to testify beloved to our rivals, the Golden Knights. But, I accept to give props where they're due. Their Story promotes the university'southward newsroom articles using a combination of motility graphics and video memes. The content has a high product value and is curtailed – usually no more ten posts long. Most of all, I like the consistency in how the Stories are structured; As a viewer, I know what to await every time.University of Vermont
Erika Forsack, Social Media Strrategist at Virginia Democracy University
I recall I might need to utilise to University of Vermont afterward looking at this business relationship 🙂 The photography is so rich and really draws you in. Great residuum of subject matter and it really gives you lot a sense of place.Academy of West Florida
Todd Sanders, Director of Digital Communications and Social Media at UF
UWF is my alma mater, so I like to come across what they're upwardly to.University of Wisconsin–Madison
Todd Sanders, Director of Digital Communications and Social Media at UF
Wisconsin is an account that I've followed since the starting time, I observe their common cold weather condition content refreshing.Virginia Tech
Erika Forsack, Social Media Strrategist at Virginia Commonwealth University
Our Virginia neighbors exercise a great job showcasing student life. They too take excellent domestic dog photos.Wellesley College
Tim Brixius, Digital & social media specialist at Franklin & Marshall College
I was recently exploring examples of collegiate president accounts to share with our new president as she seeks to plant her own Instagram, and I was struck past the dainty mix of images on this account for the president of Wellesley College: close-ups, behind-the-scenes, group shots, archival images, graphics, etcA conference focusing 100% on college ed social media?
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