One Person Reaching the Entire United States Through Social Media
Social Media Fact Sheet
More FACT SHEETS: Net/BROADBAND | MOBILE TECHNOLOGY
Today around 7-in-ten Americans use social media to connect with one another, engage with news content, share data and entertain themselves. Explore the patterns and trends shaping the social media landscape over the by decade below.
Social media use over time
When Pew Inquiry Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Past 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media.
Who uses social media
As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Immature adults were amid the earliest social media adopters and proceed to use these sites at high levels, but usage past older adults has increased in recent years.
18-29 | 30-49 | 50-64 | 65+ | |
---|---|---|---|---|
3/21/2005 | 7% | 6% | 4% | 3% |
12/8/2005 | 16% | 9% | 5% | 2% |
viii/31/2006 | 41% | 6% | 3% | 0% |
5/eleven/2008 | 60% | 21% | 7% | 2% |
8/10/2008 | 65% | 27% | 10% | 3% |
8/31/2008 | 68% | 27% | 9% | ii% |
12/4/2008 | 67% | 30% | 12% | 2% |
12/xx/2008 | 59% | 28% | 8% | 3% |
4/nineteen/2009 | 70% | 42% | xx% | 5% |
9/14/2009 | 67% | 44% | 21% | 6% |
12/27/2009 | 78% | 47% | 25% | 8% |
1/19/2010 | 76% | 51% | 26% | 7% |
5/30/2010 | 82% | 53% | 37% | 11% |
9/13/2010 | fourscore% | 52% | 31% | nine% |
eleven/24/2010 | 74% | 54% | 33% | eleven% |
11/28/2010 | 78% | 54% | 33% | 14% |
12/21/2010 | 76% | 55% | 36% | 12% |
5/22/2011 | 79% | 61% | 38% | 14% |
8/26/2011 | 82% | 59% | 36% | 12% |
two/xix/2012 | 81% | 64% | 39% | 16% |
8/seven/2012 | 88% | 68% | 48% | 22% |
five/19/2013 | 87% | 72% | 50% | 24% |
vii/fourteen/2013 | 87% | 72% | 49% | 21% |
9/xxx/2013 | 89% | 74% | 54% | 27% |
1/26/2014 | 84% | 77% | 52% | 27% |
7/12/2015 | 90% | 77% | 51% | 35% |
11/six/2016 | 86% | 80% | 64% | 34% |
ane/10/2018 | 88% | 78% | 64% | 37% |
2/7/2019 | xc% | 82% | 69% | 40% |
two/eight/2021 | 84% | 81% | 73% | 45% |
Pew Research Center
White | Blackness | Hispanic | |
---|---|---|---|
three/21/2005 | v% | 4% | |
12/8/2005 | eight% | 7% | |
viii/31/2006 | 9% | xi% | |
v/11/2008 | nineteen% | 21% | |
viii/x/2008 | 21% | 32% | |
8/31/2008 | 22% | 25% | |
12/4/2008 | 26% | 25% | |
12/20/2008 | 24% | 27% | |
4/19/2009 | 35% | 33% | |
9/14/2009 | 39% | 33% | |
12/27/2009 | 42% | 42% | |
1/19/2010 | 41% | 44% | |
5/xxx/2010 | 46% | 51% | |
9/xiii/2010 | 47% | 41% | xl% |
eleven/24/2010 | 45% | 43% | 39% |
11/28/2010 | 47% | twoscore% | 44% |
12/21/2010 | 48% | 41% | 44% |
five/22/2011 | fifty% | 46% | 51% |
eight/26/2011 | 51% | 49% | 45% |
2/19/2012 | 53% | 48% | 51% |
viii/seven/2012 | 59% | 58% | 58% |
12/9/2012 | 54% | 50% | 53% |
five/19/2013 | 60% | 64% | 61% |
vii/14/2013 | 56% | 57% | |
9/xxx/2013 | 62% | 58% | 66% |
1/26/2014 | 59% | 61% | 66% |
7/12/2015 | 65% | 56% | 65% |
eleven/6/2016 | 69% | 63% | 74% |
1/10/2018 | 68% | 69% | 72% |
2/7/2019 | 73% | 69% | 70% |
2/viii/2021 | 69% | 77% | 80% |
Pew Research Eye
Men | Women | |
---|---|---|
3/21/2005 | vi% | 4% |
12/8/2005 | x% | 8% |
8/31/2006 | thirteen% | 10% |
5/11/2008 | 21% | 22% |
8/ten/2008 | 25% | 27% |
8/31/2008 | 25% | 24% |
12/iv/2008 | 26% | 29% |
12/xx/2008 | 25% | 26% |
4/19/2009 | 33% | 38% |
ix/fourteen/2009 | 36% | 37% |
12/27/2009 | 38% | 45% |
1/19/2010 | 39% | 46% |
5/30/2010 | 44% | 52% |
ix/thirteen/2010 | 42% | 49% |
11/24/2010 | 39% | 50% |
11/28/2010 | 42% | 50% |
12/21/2010 | 44% | 50% |
v/22/2011 | 47% | 54% |
eight/26/2011 | 50% | 50% |
2/19/2012 | 50% | 56% |
8/vii/2012 | 54% | 64% |
12/9/2012 | fifty% | 58% |
v/19/2013 | 59% | 63% |
7/14/2013 | 57% | 62% |
9/30/2013 | sixty% | 66% |
1/26/2014 | 60% | 63% |
vii/12/2015 | 62% | 68% |
11/vi/2016 | 66% | 72% |
1/ten/2018 | 65% | 73% |
2/7/2019 | 65% | 78% |
two/8/2021 | 66% | 78% |
Pew Enquiry Heart
Less than $30,000 | $thirty,000-$49,999 | $fifty,000-$74,999 | $75,000+ | |
---|---|---|---|---|
3/21/2005 | iii% | 6% | 8% | vii% |
12/8/2005 | 5% | 9% | 9% | 15% |
8/31/2006 | 8% | 16% | 9% | 10% |
5/11/2008 | 23% | 23% | xix% | 25% |
8/10/2008 | 27% | 28% | 28% | 30% |
8/31/2008 | 22% | 26% | 33% | 28% |
12/4/2008 | 24% | 34% | 27% | 35% |
12/20/2008 | 26% | 29% | 27% | 32% |
four/nineteen/2009 | 30% | 39% | 43% | 47% |
9/xiv/2009 | 32% | 40% | 43% | 50% |
12/27/2009 | 37% | 43% | 47% | 53% |
1/xix/2010 | 39% | 43% | 48% | 49% |
5/30/2010 | 42% | 54% | 50% | 60% |
nine/13/2010 | 38% | 48% | 54% | 63% |
11/24/2010 | 39% | 46% | 53% | 57% |
eleven/28/2010 | 40% | 50% | 50% | 58% |
12/21/2010 | 39% | 52% | 59% | 60% |
5/22/2011 | 42% | lx% | 56% | 66% |
8/26/2011 | 42% | 54% | 55% | 64% |
2/19/2012 | 46% | 58% | 57% | 68% |
eight/7/2012 | 55% | 59% | 61% | 73% |
12/9/2012 | 48% | 56% | 60% | 65% |
5/xix/2013 | 57% | 63% | 69% | 68% |
seven/xiv/2013 | 52% | 59% | 63% | 71% |
9/30/2013 | 58% | 64% | seventy% | 73% |
1/26/2014 | 58% | 64% | 67% | 74% |
7/12/2015 | 56% | 69% | 72% | 78% |
11/half-dozen/2016 | 60% | 71% | 73% | 78% |
1/ten/2018 | 63% | 74% | 74% | 77% |
2/7/2019 | 68% | seventy% | 83% | 78% |
two/8/2021 | 69% | 76% | 65% | 78% |
Pew Enquiry Center
High schoolhouse or less | Some higher | College graduate | |
---|---|---|---|
three/21/2005 | 3% | 5% | x% |
12/8/2005 | 5% | x% | 13% |
8/31/2006 | 9% | 17% | 9% |
v/eleven/2008 | 18% | 29% | 21% |
8/x/2008 | 22% | 32% | 29% |
eight/31/2008 | 19% | 28% | 32% |
12/iv/2008 | twenty% | 38% | 33% |
12/twenty/2008 | xix% | 35% | 32% |
4/xix/2009 | 27% | 44% | 44% |
9/xiv/2009 | 27% | 44% | 48% |
12/27/2009 | 29% | 53% | 55% |
one/19/2010 | 32% | 54% | fifty% |
five/xxx/2010 | 37% | 58% | 59% |
9/xiii/2010 | 34% | 55% | 57% |
11/24/2010 | 33% | 55% | 56% |
xi/28/2010 | 36% | 54% | 56% |
12/21/2010 | 35% | 56% | 60% |
5/22/2011 | 39% | 58% | 63% |
8/26/2011 | 39% | 64% | 59% |
2/nineteen/2012 | 41% | 65% | 64% |
eight/7/2012 | 48% | 68% | 69% |
12/9/2012 | 44% | 62% | 62% |
5/xix/2013 | 52% | 67% | 69% |
7/14/2013 | 47% | 67% | 71% |
nine/30/2013 | 51% | 70% | 73% |
1/26/2014 | 50% | 71% | 69% |
7/12/2015 | 54% | lxx% | 76% |
11/six/2016 | 59% | 73% | 78% |
i/10/2018 | 60% | 72% | 79% |
two/7/2019 | 64% | 74% | 79% |
ii/eight/2021 | 64% | 76% | 77% |
Pew Research Center
Urban | Suburban | Rural | |
---|---|---|---|
iii/21/2005 | six% | v% | 3% |
12/8/2005 | 10% | 8% | half-dozen% |
8/31/2006 | 14% | 10% | 10% |
5/xi/2008 | 24% | 22% | xvi% |
8/10/2008 | 30% | 25% | nineteen% |
8/31/2008 | 29% | 24% | 18% |
12/4/2008 | 30% | 28% | 21% |
12/20/2008 | 24% | 19% | 14% |
4/19/2009 | 29% | 33% | 21% |
ix/14/2009 | 33% | 31% | 28% |
12/27/2009 | 45% | 43% | 34% |
1/19/2010 | 45% | 43% | 35% |
v/30/2010 | 53% | 50% | 39% |
ix/13/2010 | 48% | 50% | 32% |
xi/24/2010 | 48% | 46% | 40% |
11/28/2010 | 50% | 46% | 41% |
12/21/2010 | 51% | 49% | 39% |
5/22/2011 | 53% | 52% | 44% |
viii/26/2011 | 53% | 51% | 42% |
2/19/2012 | 56% | 54% | 45% |
viii/7/2012 | 60% | 61% | l% |
12/ix/2012 | 56% | 55% | 47% |
5/19/2013 | 64% | 61% | 56% |
seven/14/2013 | 64% | 60% | 49% |
9/30/2013 | 66% | 63% | 55% |
one/26/2014 | 63% | 64% | 53% |
seven/12/2015 | 64% | 68% | 58% |
eleven/half-dozen/2016 | 69% | 71% | 60% |
ane/10/2018 | 75% | 69% | 59% |
2/7/2019 | 76% | 72% | 66% |
2/8/2021 | 76% | 71% | 66% |
Pew Research Centre
Which social media platforms are most common
YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. Smaller shares of Americans utilize sites such equally Twitter, Pinterest, Instagram and LinkedIn.
Who uses each social media platform
Usage of the major social media platforms varies by factors such as age, gender and educational attainment.
% of U.S. adults in each demographic group who say they ever use …
Total | 69% | 40% | 28% |
Men | 61% | 36% | 31% |
Women | 77% | 44% | 26% |
Ages 18-29 | 70% | 71% | 30% |
30-49 | 77% | 48% | 36% |
50-64 | 73% | 29% | 33% |
65+ | 50% | 13% | 11% |
White | 67% | 35% | 29% |
Blackness | 74% | 49% | 27% |
Hispanic | 72% | 52% | 19% |
Less than $30K | 70% | 35% | 12% |
$30K-$49,999 | 76% | 45% | 21% |
$50K-$74,999 | 61% | 39% | 21% |
More than $75K | 70% | 47% | 50% |
High schoolhouse or less | 64% | xxx% | 10% |
Some college | 71% | 44% | 28% |
College graduate | 73% | 49% | 51% |
Urban | 70% | 45% | xxx% |
Suburban | 70% | 41% | 33% |
Rural | 67% | 25% | xv% |
Note: Respondents who did not give an answer are non shown. White and Black adults include those who report being merely one race and are not Hispanic. Hispanics are of whatever race.
Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021.
Pew Enquiry Center
% of U.South. adults in each demographic group who say they e'er utilize …
Snapchat | |||
---|---|---|---|
Total | 23% | 31% | 25% |
Men | 25% | 16% | 22% |
Women | 22% | 46% | 28% |
Ages 18-29 | 42% | 32% | 65% |
30-49 | 27% | 34% | 24% |
50-64 | xviii% | 38% | 12% |
65+ | 7% | 18% | 2% |
White | 22% | 34% | 23% |
Blackness | 29% | 35% | 26% |
Hispanic | 23% | 18% | 31% |
Less than $30K | 12% | 21% | 25% |
$30K-$49,999 | 29% | 33% | 27% |
$50K-$74,999 | 22% | 29% | 29% |
More than $75K | 34% | xl% | 28% |
Loftier school or less | fourteen% | 22% | 21% |
Some college | 26% | 36% | 32% |
College graduate | 33% | 37% | 23% |
Urban | 27% | 30% | 28% |
Suburban | 23% | 32% | 25% |
Rural | 18% | 34% | eighteen% |
Notation: Respondents who did not give an answer are not shown. White and Black adults include those who study being only i race and are not Hispanic. Hispanics are of whatever race.
Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021.
Pew Enquiry Centre
% of U.Due south. adults in each demographic grouping who say they ever employ …
YouTube | |||
---|---|---|---|
Full | 81% | 23% | 18% |
Men | 82% | 26% | 23% |
Women | 80% | 21% | 12% |
Ages 18-29 | 95% | 24% | 36% |
30-49 | 91% | 30% | 22% |
50-64 | 83% | 23% | 10% |
65+ | 49% | x% | 3% |
White | 79% | 16% | 17% |
Black | 84% | 23% | 17% |
Hispanic | 85% | 46% | fourteen% |
Less than $30K | 75% | 23% | 10% |
$30K-$49,999 | 83% | xx% | 17% |
$50K-$74,999 | 79% | 19% | twenty% |
More than $75K | xc% | 29% | 26% |
High schoolhouse or less | lxx% | 20% | 9% |
Some college | 86% | 16% | 20% |
Higher graduate | 89% | 33% | 26% |
Urban | 84% | 28% | 18% |
Suburban | 81% | 23% | 21% |
Rural | 74% | ix% | ten% |
Note: Respondents who did non requite an answer are not shown. White and Blackness adults include those who study existence simply one race and are not Hispanic. Hispanics are of any race.
Source: Survey of U.S. adults conducted Jan. 25-February. 8, 2021.
Pew Research Center
% of U.S. adults in each demographic group who say they e'er use …
TikTok | Nextdoor | |
---|---|---|
Total | 21% | 13% |
Men | 17% | 10% |
Women | 24% | 16% |
Ages 18-29 | 48% | five% |
30-49 | 22% | 17% |
50-64 | fourteen% | sixteen% |
65+ | 4% | viii% |
White | eighteen% | 15% |
Blackness | thirty% | x% |
Hispanic | 31% | 8% |
Less than $30K | 22% | vi% |
$30K-$49,999 | 29% | eleven% |
$50K-$74,999 | 20% | 12% |
More $75K | 20% | twenty% |
Loftier school or less | 21% | 4% |
Some college | 24% | 12% |
Higher graduate | 19% | 24% |
Urban | 24% | 17% |
Suburban | 20% | 14% |
Rural | 16% | 2% |
Note: Respondents who did not give an answer are not shown. White and Black adults include those who written report beingness only one race and are not Hispanic. Hispanics are of any race.
Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021.
Pew Research Heart
Today around seven-in-10 Americans use social media to connect with i another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media mural over the by decade below.
How frequently Americans apply social media sites
For many users, social media is part of their daily routine. Seven-in-ten Facebook users – and around six-in-ten Instagram and Snapchat users – visit these sites at least once a day.
Find out more
Follow these links for more than in-depth analysis of the impact of social media on American life.
Social Media Use in 2021 Apr 7, 2021
Partisan differences in social media use show up for some platforms, but not Facebook Apr 7, 2021
10 facts almost Americans and Facebook June 1, 2021
seven facts near Americans and Instagram Oct 7, 2021
All reports and web log posts related to social media.
CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the "Who uses social media" chart. In Feb 2012, 81% of U.S. adults ages xviii-29 said they use at to the lowest degree one social media site. No written report of the Pew Research Middle was affected by this change.
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